Sunday, 14 February 2016

7 DAYS TILL SHOWTIME

DAY 1: 


THE PHOTOSHOOT EDITION: BEHIND THE SCENES







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In the thick of shooting our JFW’s 2016 collection, we arrived at the idea of juxtaposing the spirits of exotic tropical birds from which the collection is inspired, with the extravagance of Indonesia’s striking crater lake, so off to Ciwideuy, West Java we go.





























Themed as “CO IDENTITY”, this collection forms a collaboration embodying a fusion of culture and identity, in relevance to the cultural background of their individual upbringing; Indonesia, London and Zambia. CO-IDENTITY aims to encourage interconnectivity  between cities and people on the global fashion map.  It is inspired from the kaleidoscopic colours of the archipelago’s endemic birds, interpreted in various abstract ways including a touch of Graffiti often seen in the Europe’s urban settings.






           SPECIAL THANKS TO WARDAH BEAUTY FOR MAKEUP ON THE SHOOT 









“COIDENTITY”— is also that of a touchstone of Dian-Nelly-Odette’s fashion maneuver for about three months in Jakarta and Pekalongan; a word that encapsulates that one defining point where the journey all comes together and acts as a prism for everything the journey represented; the work, the friendship and the explosion of colours, designs, and patterns. There isn’t one single identity presented in each garment; every inch of it means something and leads to somewhere, from London’s modern colours to the African-inspired embroideries and beadings, all unified with Dian’s cutting-edge designs that very much reflect Indonesia’s lavish batik, weavings and tie-dyes. 











































































































The team behind the shoot
Simply brilliant people that were involved and great team work
Photographer Dion Muharom
Model 
Lana & Gaby
Stylist 
Odette Steele and Nelly Rose
Accessories Anak Bumi by Anamaria
Designers Dian Pelangi, Odette Steele and Nelly Rose
Makeup Wardah Beauty
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