Thursday, 16 April 2015

FASHION REVOLUTION l Who Made Your Clothes?


W H O  M A D E  Y O U R   C L O T H E S

Fashion Revolution is now in it's second year; a now to be annual worldwide event in over 70 countries which encourages all forms of fashion campaign and activism to change the injustice in the production line and show solidarity with the people at the bottom of the fashion chain.

‘On 24 April 2013, 1133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. A further 2500 were injured. They were killed while working for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry’

There are events held worldwide and throughout London, This year I teamed up with some other campaigners to raise awareness and encourage shoppers to be curious about ‘who made your clothes?’  

By asking consumers, designers, brands, and all those who care to ask a simple question “Who Made My Clothes?” Fashion Revolution offers a ‘change in perspective that will lead to a deeper understanding’

One of the many pioneering charities to show support for this campaign are ‘TRAID’ and it was in the Shepherds Bush London store window that I created a the quilt as a live installation on Fashion Revolution day. 

Being a fashion textiles student at the London College of Fashion it was the perfect time to call in for some backup which really bought the quilt to life! 

I met with the lovely Orsola De Castro co-founder of Fashion Revolution day and owner of sustainable brand From Somewhere and decided to host the stitch in as one of the many creative campaigns on the day by people dedicated to change. 

Last year to mark the first anniversary I took to Carnaby St with other students and campaigners to march and campaign- once again asking 'who made my clothes?' This received great press and was covered by the guardian, evening standard and various fair trade blogs and sites.  

This year I decided I wanted to use my skills in textiles and fashion and create a visual impact which would ideally connect with people and interact in a unified effort to create a piece of art which would inspire people to find out more. I was so enchanted and inspired by the way that this connected to so many people and people really want to make a difference. The process of the quilt is displayed below,  and each piece of the quilt has a different touch added by contributors so look out for messages and hidden stitching! 

Talented team crocheting pieces for the quilt, Thankyou Josephine Cowell & Jacob Patterson for knitting away making letters, question marks and joining squares.

A big Thankyou to A- One Fabrics who donated off cuts to the project 

The way it worked was that shoppers chose a pre-printed square and attached it to the quilt in a place of their choice, the idea was that the process of stitching would mean that the quilt passed through multiple hands throughout the day and would result in being produced in a unified fashion, much like how we wanted to show solidarity and protest on the anniversary of this tragic day. 

A huge thank you to every passer-by on the street, shopper, and customer of Traid who came to find out more! Your squares, stitches and messages on the quilt were invaluable to the development of the quilt and the strength of the solidarity message. Here are some pictures of some of the shoppers who got involved in asking 'who made my clothes' 

At the end of a long exciting day of sewing, stitching and cutting we took the quilt down to The Cube Gallery in Shoreditch which was organised by the social entrepreneur Marianne Caroline who had the brilliant idea of a Fashion Revolution day cut out in which people cut out their labels to question just who is cut out in the fashion process. You can read more about it here: FRD CUT OUT and on her blog post here.

The quilt hanging as part of the installation in The Cube

Here we created a grid of labels in which people could interact with the exhibition and add a label.... 

                          THE CLOTHES MAP
 Just what happens when you begin to visualise where you clothes travel? Well we began to find out with this map system in which people could pin their labels to the country location it was made. This interactive approach provided really shocking and by the end of the evening we'd gathered from places all over the globe. 
The pile of labels began to grow as people kept on cutting out....


I want to say the biggest thank you to: 
-       Alice Bodgener for being my screen printing studio fairy godmother 
-       Orsola De Castro 
-       The white cube gallery
-       Traid 
-       Marianne Hughes 
-       Peckham print studio
-       A one fabrics 
-       Knitting dream team: Jacob Patterson and Josephine Cowell 
-       Erika braccini 
Chiara Tommedipisa and Margherita Grassi chief label cutters! <3

-   Every customer, shopper, and person who contributed to the quilt or got involved and curious throughout the day! 


Sunday, 5 April 2015



Last week as part of the #secondhandfirst initiative; a campaign started and run by the charity TRAID I was asked to contribute as one of the stylists.

I worked in: 

Traid Hammersmith
Traid Camden

 As part of the event I worked with shoppers in a couple of stores to encourage secondhand fashion and the idea of incorporating it into an everyday life style! I had so much fun and I hope you enjoy the post....

Adjusting and picking bits from the rail in Traid Camden

I had the exciting task of meeting with shoppers and coming up with a range of outfits which suited their desired styles and looks.

We incorporated a range of looks, textures and accessories and I photographed each look. 

‘i would never have picked this out for myself’ Kamilla - Musician and charity founder. 
‘Wow I would never have put this together myself but i LOVE it!!’ Kate, Student

'I never normally wear colour but you may have persuaded me!' 
The idea was to introduce the idea fun and experimentation within fashion in a sustainable environment. 

TRAID expertly select high quality clothing which are a mixture of old and new, and handpicked vintage so I encouraged this mix of selection with each shopper. 

Obviously in between I had my own fun with dressing up 
and even purchased a couple of items that the shoppers didn't heheh! 
I dressed men and women which was diverse and provided a sense of variety, 

Below are some of mine and the shoppers favourite looks featured and the way they wore them! I hope you enjoy this secondhand style montage and please head to TRAID to take the secondhand pledge... 


My first shopper was the LOVELY Kamilla Arku: she is a musician and runs a charity called Musicforliberia, we tried quite a few styles and she went back to work a happy lady! 

70's graphic folk dress £15.99, Boots £9.99 (Sold) and Hat £10.99

Kamilla wears sequinned dress (vintage) paired with black leather boots, glittery crop and fur hat (all vintage)

First up was the lovely Kamilla who asked me to introduce her to sequins and have some fun... Boots: £9.00, Dress £12.00 

Go check out the Traid store in Hammersmith you'll feel like you're in a magical walk in wardrobe!
Red lace coat as below, 60's mini block dress £14.99  Hat £10.99

We tried this beautiful teal silk coat on Kate which she loved! I paired it with a pale pink fur collar and a beanie to give it a more casual feel.
Teal Robe coat £30.99, Collar as above, Brogue heeled shoes £19.99. Mohair Beanie £5.99. 

Chinese red lace coat £15.99, orange clutch £8.99 and Teal dress.

Everyone in Traid getting in the styling spirit! <3

Kate trying on her first look of the pleated navy chiffon dress!

Having a little dress up in between shoppers
Candy lace blazer £7.99 Fur collar £8.99 Fur hat £5.99

Large Japanese kimono! £12.99
Sparkling the winter away in sequinned shorts with mohair jumper  coat (Sold)

Waiting for Kamilaa to get changed I had a little scout myself.... LOVE this sari top and the hat. 

Polka prints and Leather sleeves ...


YES to Tangerine knee highs, sequin dresses and fur bolero's....
Teddy Bears Picnic

THRIFT SQUAD: Jonny; medical student and Dave @ London college of fashion are styling out in all SECONDHAND 

I styled Dave in a suede bomber with a large African body piece as a scarf, I love the colours...

Jonny in colour blocked corduroy.....

Formula 1 + DAVE

Grandpa's coming too visit....

I put on a yellow linen oversized tea towel dress and I love it

Beautiful in indigo

Royal College of Art student - Jess in button up shirt and vintage mini dress.

One of my favourite outfits of the day, I found this bright orange number hiding away....

Trouser skirt Trouser skirt Trouser skirt Trouser skirt?

One of my bestest pals AYESHA in Converse platforms and button up red tweed <3

THANKYOU SO MUCH TO TRAID FOR HAVING ME and please support secondhandfirst by heading to the website or going to visit the stores mentioned yourself! 

Some pieces may still be available in TRAID if not marked as purchased so head down to a TRAID store and get involved! 

If you missed the styling sessions last week and are still interested in making the most of your charity shop purchases then feel free to drop me an email @ 
LOUDSAIDNELLY@GMAIL.COM or head down to a Traid shop to see what you can discover! 
© LOUD SAID NELLY | All rights reserved.
Blogger Template Created by pipdig